Level 3 Diploma in Sales

"Being an Apprentice is a brilliant way to learn as you can immediately put in practice what you have learned in the classroom."

Sacha Sales Assistant

The qualification

If you're looking for a successful career in sales then this is the qualification for you! The Level 3 Diploma in Sales is ideal for anyone working in sales and telesales who is looking to develop the essential knowledge and techniques to progress their career. It leads to a nationally-recognised qualification in what is one of the fastest-growing professions in the world - more than 7% of the UK's workforce is employed in sales.

The course

It takes 12 months to complete this course on a part time basis including monthly tutorials at a local training centre. You'll have assignments to complete and undergo workplace observations. If you receive Government funding for the course - check our funding finder to see if you're eligible - you'll also study functional skills in English, maths and ICT along with Employment Rights & Responsibilities and Personal Learning & Thinking Skills.

An Apprentice needs to be in training for at least a year and a day, which equates to 1,560 hours – or 30 hours a week – of employment. It is expected that 20% of these hours are spent completing off the job training.

Subjects covered

- Negotiating and closing sales
- Obtaining and using sales-related information
- Analysing sales and competitor data
- Processing customer orders and payments
- Generating and following up sales leads
- Supervising sales staff
- Sales and customer service planning
- Building relationships with customers
- Developing an organisation's client base
- Updating telesales forecasts and targets
- Providing excellent customer service.

Work and assessment

You'll find all the resources for your course on our Online Training Academy where you'll also be able to submit your work and study for your functional skills. Assessment is by workplace observations, practical tasks at work, answering questions and assignment writing.


Once the Level 3 Diploma in Sales has been achieved learners may want to consider consolidating their career and honing their skills by moving into management. Smart Training offers management training at Levels 3 and 5.

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The Qualification

Courses can also be delivered at your own work premises for groups. Contact us to discuss your options.

“In the first four months of training I learned more than I did the whole time I was at school”

Robbie Sales Executive Read Robbie's Story