Level 3 Diploma in Marketing

"Each of the courses has taught me a great deal in their respective fields and I have found them continually challenging and worthwhile"

Paul Management student

The qualification

Get ahead in marketing with this professional qualification which will show employers that you have both the specialist marketing and all round project management skills to get the job done whether your role is conducting market research through to designing promotional campaigns.

The course

The course focuses on the practical skills you'll need to be an effective marketeer. It takes 12 months to complete on a part time basis. You'll attend monthly study groups at a local training centre and will be given assignments to complete and have observations in your workplace. If you receive Government funding for the course - check our funding finder to see if you're eligible - you'll also study functional skills in English, maths and ICT along with Employment Rights & Responsibilities and Personal Learning & Thinking Skills.

An Apprentice needs to be in training for at least a year and a day, which equates to 1,560 hours – or 30 hours a week – of employment. It is expected that 20% of these hours are spent completing off the job training.

Subjects covered

  • Conducting and evaluating market research
  • Designing marketing promotions
  • Implementing and evaluating the effectiveness of a marketing plan
  • Developing an advertising campaign
  • Design requirements for marketing databases
  • Analysing competitor activity
  • Contributing to marketing plans and strategies.

Work and assessment

You'll find all the resources for your course on our Online Training Academy where you'll also be able to submit your work and study for your functional skills. Assessment is by workplace observations, practical tasks at work, answering questions and assignment writing.


Once the Level 3 Diploma in Marketing has been achieved learners may want to consider consolidating their career and honing their skills with a management qualification. Smart Training offers the Level 3 Diploma in Management for supervisors and new managers, progressing onto the Level 5 Diploma in Management for experienced managers.

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The Qualification

Courses can also be delivered at your own work premises for groups. Contact us to discuss your options.

Awesome right?
But how much does it cost?

Try our funding finder to calculate how you could fund this course. We have some Government funding so your course could be free of charge!

Funding finder

“By doing the qualification as part of an Apprenticeship I could put everything I learnt into practice immediately at work.”

Darren Digital Marketing Executive Read Darren 's Story